Crazy Thursday Creator Brief

图片方向参考

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Priority: real payment screenshots and savings; easy ordering for students; local meal recommendations; guides to claiming offers and placing orders.
Alternative angles: after-work meals, regular-price versus Thursday-price comparisons, and relevant local or student humor.

Every post must address at least two pain points, rather than simply announce a half-price offer.
Cost of living: making a satisfying meal more affordable.
Convenience: not wanting to cook, difficulty cooking, or a limited budget.
Awareness gap: explain how Thursday offers can help avoid unnecessary spending.
Recurring needs: a weekly food offer users can plan around, subject to current campaign rules.

Price-led cover: original food photos plus the actual payment or offer screenshot; suitable for savings tips and offer reviews.
Lifestyle cover: a dorm room, desk or real dining scene with Chinese food; suitable for everyday-life creators.
City roundup: participating local restaurants and campaign information; suitable for local food and guide creators.
How-to cover: actual campaign entry screenshot with key steps marked; suitable for practical guides.
The cover must clearly communicate HungryPanda Crazy Thursday and the half-price offer. Keep the background clear and do not cover offer amounts or order information.
Use personal, original photos. No stock images, reposted images or heavily retouched photos. Keep the look natural and everyday.
Image 2: the current campaign entry or eligible merchant screenshot. Images 3–4: original food and dining photos. Image 5: a short ordering walkthrough.

Combine two or three elements: a savings number, a pain point, an audience, an offer, or a location. This is an editorial formula, not a guarantee of platform distribution.
Example angles: a low-cost meal test; Thursday savings for workers; a city-specific student guide; the difference between regular and promotional prices.
Use a natural first-person voice based on a real experience. Avoid generic advertising language and AI-generated copy. Explain the problem solved and the campaign rules.
Remind readers when to participate on Thursday and explain recurring availability only when confirmed by the current campaign. Put the creator’s dedicated offer code in the comments.

Required campaign tag: #熊猫疯狂星期四.
Choose 1–2 local tags: #纽约外卖 #洛杉矶美食 #旧金山外卖 #芝加哥本地吃 #北美华人美食.
Choose 2–3 broader tags: #美国留学生日常 #北美省钱攻略 #海外干饭 #美国外卖攻略 #打工人吃饭日常.
Include the assigned offer code. Keep campaign-specific codes and eligibility aligned with the current brief.

User question	Reply guidance
How do I join?	Open HungryPanda and search for Crazy Thursday.
Are all restaurants included?	Check the official account or the current campaign page for participating restaurants.
Is it available in my city?	Check the official account or campaign page for your city.
Is it really half price?	Describe your actual order and advise readers to check the price shown at checkout.
Any other restaurant recommendations?	Ask which city they are in and direct them to the campaign page.
Where is the campaign entry?	Reply with an approved screenshot showing the entry.
It still looks expensive.	Discuss the actual portion size and price without overstating savings.
Does this happen every week?	Confirm current availability with the campaign contact before answering.

For questions not covered here, contact the campaign coordinator.