GTM and Alpha coordination
Coordinated discussions with regional teams, confirmed test details with product, followed up on setup requirements and communicated changes.
Conversion · Product Marketing
Countdown Sticker — GTM and Alpha Testing
During my Product Marketing internship at TikTok, I supported interactive ad products across global markets. For Countdown Sticker, I worked on product communication, the external One-Pager, regional GTM discussions and Alpha testing coordination.
01
What the product does
Countdown Sticker is an interactive ad add-on that counts down to an advertiser-selected date and time. A click directs the user to a linked URL or app installation page. The supplied Alpha material describes two display formats and use cases for event anticipation and time-sensitive promotions.
02
My contribution
Product communication and sales support
Drafted and updated product communication documents, the external One-Pager and FAQs so regional representatives could explain features and requirements.
Global product operations
Collected regional feedback, coordinated troubleshooting, maintained product updates and worked with Help Center teams on multilingual ad specifications.
03
From feature definition to test support
Understand the feature
Confirm use cases, demo requirements and test rules with product.
Prepare communication assets
Develop the Commdoc and One-Pager, and coordinate review.
Align regional teams
Arrange GTM discussions and communicate product requirements.
Follow through Alpha
Track feedback, troubleshoot with teams and update documentation.
04
Product One-Pager
01
Build anticipation before launch
Show when an event starts and give viewers a direct route to the linked page.
Sales events · Product launches · Film and game announcements
02
Make the deadline visible
Highlight the exact ending time of a promotion and direct interested users to the offer.
Limited-time offers · In-event promotions
05
Cross-functional collaboration
- Product, regional representatives and customer support: clarify requirements, investigate issues and track feedback.
- Legal, e-commerce, payments and TikTok Shop: coordinate relevant product operations and business requirements.
- Help Center and localization teams: update ad specifications and coordinate multilingual review.