HI I’m Cecilia

Hi, I’m Cecilia.

I work in digital marketing at HungryPanda, where my main focus is growing daily active users (DAU). My work includes planning promotional campaigns, managing social media channels, coordinating brand partnerships, and tracking user activity and orders across lifecycle segments.

I studied Psychology at the University of California, Santa Barbara (UCSB), and earned my master’s in Marketing Communication Research at Boston University (BU). That background shapes how I approach marketing: research the audience first, then use what I learn to design offers and choose content and channels. After a campaign, I review the data and user feedback to understand what worked. In my earlier user operations role, I also worked on acquisition, push notifications, SMS, in-app tasks, and membership benefits, gaining hands-on experience in both off-platform promotion and in-app engagement.

Before HungryPanda, I worked on social media promotion, event execution, and product launches at IvyMax, Splicer Films, and ByteDance. I enjoy taking an idea through to launch: solving problems with different teams, seeing how users respond, and applying those lessons to the next campaign.